Here Lead Generation Mistakes
Not Ensuring Product-Market Fit
Product-market fit is the state of your product’s demand in the market, that is, your product addresses a genuine problem influencing a certain group of people (your target audience). No matter how good your advertising is, it will be quite difficult to obtain leads if your product does not fit your target market.
This is a typical lead generating mistake, though. Many products are developed and only later on do the creators give the needs of the target market any thought. Listen to your target audience on social media, forums, and anywhere else they hang about before you begin creating a product. Start then building for the public instead of yourself.
Creating goods your target market requires will help your sales and lead generation get better.
Explore More: https://www.biznift.com/
Buying Contact Lists
Starting your lead generating plan can be easy to do with a contact list purchase. After all, it’s far quicker than gradually developing it yourself.
Not really, then. Purchased contact lists are not developed considering the consumers’ best interests. Most of your readers will mark you as spam if you buy a list since they lack knowledge of your product and are not interested.
Purchasing a list could compromise your entire lead generating plan: your deliverability will suffer whether you make a first send using many of those contacts or land in spam quite regularly.
You must avoid landing on spam at all costs since, once you do, fixing it is an uphill fight. Your new emails will land squarely in spam before your readers ever view them the more your readers mark your emails as spam.
Thus, create your contact list gradually using opt-in on your website or other type of advertising. Convertful let you design all kinds of opt-in screens, pop-ups, and more.
If you want to avoid this massive lead generating error, building a contact list naturally and first sending to small lists is the best approach.
Using The Same Tactics For Different Products
While your products might be similar, they are going to have different features that distinguish them. These make them appealing to different audiences.
When communicating with different audiences, you should set different lead magnets according to their interests and goals.
Lead magnets are offers that can be created to incite website visitors to sign up for your email marketing. Common offers are discount codes, ebooks and other media content… you can use many tactics to convert website visitors into leads. Just make sure that you’re offering something relevant to that niche and it should work.
Not Using Opt-Ins Properly
Opt-in forms are the best way to attract leads and, if used correctly, can help you increase your sales. A common mistake is to use a random form without taking into account your target audience and the action you want them to take.
Convertful offers you many options, from welcome mats to gamification opt-ins, from gated content to simple pop ups… Think about how you would like to be approached if you were your customers. What attracts them? What are their interests?
Using your opt-in properly is the top tip we can give you for lead generation. Of course, you should A/B test. You can do that within the Convertful platform too
Failing To Understand Sales Funnels
When creating content, it’s important to focus on a specific stage of the sales funnel. Users who just found out about your brand want more information about your product – don’t show them content that is fully geared into conversion, or full of “Buy Now” buttons. This approach will likely put the customer off.
At the same time, when a customer is ready to buy, make it easy for them. Take that content and put it in as simple terms as possible.
It is important to optimize your lead generation content for each step of the sales funnel. This will improve your sales process and make it easy to nurture leads.
Ignoring Lead Generation Tools & Analytics
To perform well on lead generation, having the right tool is essential. Convertful allows you to set up opt-ins for lead generation, with many different options that allow you to choose the look and content of your lead acquisition forms.
Convertful can also help you by offering data about your lead acquisition performance: which opt-in works better? How can you maximize clicks? And how many of the clicks resulted in subscriptions?
You can also use A/B testing to see which one of your opt-ins had better results. This, coupled with analytics data, will allow you to improve your offer and avoid or minimize common lead generation mistakes.
Misunderstanding Customer Needs
Your customer pain points should guide your work, especially when it comes to lead generation. If you misunderstand customer needs, you might find yourself trying unsuccessfully to sell a product that doesn’t fix anything for its target audience.
When designing your lead acquisition process, remember to ask your target audience: what is your main struggle? How does your product help users fix it? Focusing on these 2 questions will help you design your lead generation strategy.
Don’t lose sight of these indicators. Your customers’ pain point is what drives them to your solution.
Ignoring Social Media Conversations
More often than not, your target audience will hang out on social media – including LinkedIn, Facebook, Twitter, Instagram, Reddit…
In order to complement your lead generation efforts on your website and landing pages, social media can give you the key to solving customer issues.
Hang out where your target audience is. Talk to them, exchange ideas to solve their issues, and put out features that match common complaints and/or interests. Wherever your customers are talking about products like yours, this is where you should be.
Not Planning A Set Budget
This one is a mistake that can happen in any marketing channel, but it bears repeating as it is quite important when going for lead generation.
You need to draw your plan, including how much you can spend on each channel and the expected results. Having decided that, you can start your lead generation campaign. Plan your budget according to the channels you’re going to use, and test it often. Maybe some channels need more investing and some could do with less.
Lead generation does not have to be expensive. If you start using Convertful today, you get a free trial for your first opt-in.
Wrapping Up
As is the case with each marketing channel, you need to test and iterate frequently in order to fine tune your practices for each user group. Your opt-ins can always be improved, just like your landing page or email sequences.
In order to avoid these nine lead generation mistakes, the main advice we can give you is to listen to your audience and create lead magnets that match their interests and needs.
Start building only after you know which problem you are going to solve, and not the other way around. You should also build in public, which will make it easier for you to set up a lead generation strategy according to constant feedback.
What do you think? Did we forget anything? You can always use the comment box, or find us on Facebook, Twitter, and LinkedIn.
How Can Convertful Help You?
Convertful is a lead generation tool that you can use to create forms, optins, popups and more. The templates are easy to use and you can edit them as much as you want to match the look of your website. Try it today!
